Monday, April 20, 2009

PROGRESS REPORT
Creating a combined strategy game on Alanya Castle
ie_pioneers

Reporting Period: 3 march 2009 - 18 april 2009

Introduction

The purpose of this project is to look at the major issues in creating a strategy game based on a war to defend or conquer Alanya castle. This game includes similarities with popular startegy games like Medieval Total War as well as having original components. There is no specific costumer profile since our game has different elements such as chess, strategy game, card game (bridge). Briefly, this report is prepared to show our progress in the research of problems encountered, changes in requirements and estimation on how the project is going.

Major issues

1. How to visualize our work: Since our game has lots of elements and each individual may be attracted by different elements, we are trying to visualize the game as much as possible although it requires certain research and information to do that.

2. Manufacturing & Finding someone who knows about software: Since we are not capable of creating a computer game, we have to find a company or an individual to help us about that subject.

3. Marketing: There are certain rivals in the market of strategy games and we have to overcome the prejudices that Turkish people cannot create a good game.

4. Advertising: Without advertissement, we would not be able to make people aware of our game. We research to find the ultimate source to prepare an advertissement including tv commercial, radio commercial, newspaper adverissement, internet commercials and brochures on techno markets.

What we did to reach the game on our mind?

• Empathy, the ability to put ourselves in the shoes of someone else on screen, was an important concept for us because we believe that it is the best way to understand our costumers.

• We took “The Global Game Jam Team” as an example of success and we tried to find what was behind their success. Later, it turned out to be their passion and hardwork with a well orginized team members which created their accomplishement.


• We followed the latest news on the market of games and the companies in that business, which helped us a lot since we need to be aware of the situation in the market at the moment.

• We watched many game trailers to have a general idea on both graphics and scenarios of the latest games.

• Thanks to the great site we found (http://www.iab.net/)  we had a chance to improve our knowledge about advertising business and we obtained a clear point of view about the subject.



• The chart at the left showed us that there are two huge markets in games industry namely America and Japan. Also, it can be seen clearly that nintendo leads the market with 101.15M and thus, we took a closer look to the strategies of that brand in order to understand why they are so successful.

• Finally, we interviewed with people who are known to be game “maniacs” and listened their expectations from a strategy game.


• The sites we have followed regularly during our research are namely:

http://www.brentscarcliff.com/blog/category/video-game-branding/

http://brandnoise.typepad.com/brand_noise/video_games/

http://www.globalgamejam.org/

http://www.gamasutra.com

http://www.gamespot.com

http://www.gametrailers.com

http:// www.gamesindustry.biz

http://www.vgchartz.com

http://www.casualconnect.org



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